Verizon Wireless V Cast Music

Pros: none, the technology is in it's infancy and the Verizon software clearly shows it

Cons: poor design and user interface, mediocre features, and poor library selection

Summary: Verizon's V Cast Music Store reminds me of the mediocre MP3 player software and online music stores before iTunes and the iTunes Music store. Did the Verizon team even bother to look at the industry standard intuitive user interface and design of the iTunes Music Store before launching this service? The design and layout of the Verizon Music PC Client harps back to web/online commerce development from the 1990's. The cell phone companies (especially Verizon) need to learn the lesson that the MP3 players and online music stores of the past had to learn the hard way and look at what the top software design teams have done in terms of software interface design and development. Otherwise, when a company like Apple finally decides to make a full commitment to this area by lifting the restriction of music tracks and offering their own iTunes Music Store selection (and maybe other Apple software like iPhoto, .Mac, etc.) on the cell phone, you will see a virtual monopoly dominance of cell phone music market and the current players (Verizon and Sprint) will be left on the sidelines reading about the one billionth download of music to a cell phone by some other company. Note to Verizon: Your next move may be to recruit Apple's employees like Sony has recently done for their software group.