Pros Very bright; 3 HDMI v1.3; Motionflow (120Hz); Silent; Thinner than most RPs; Fantastic tuners; etc
Cons Nothing I have come across yet.
Summary I didn't know that it could look this good! I have two friends with plasma televisions they purchased this year and they both will agree that this tv blows them away. I watched Terminator 2 on Bluray with the PS3 and I thought my heart was going to explode. The tuners picked up 28 digital channels even though I currently have only standard cable. Over a dozen of them are high-definition. I have not had the tv professionaly calibrated and I don't think I will either. The 120hz Motionflow does make a noticable difference compared to the 2020 and 2000 model. To anyone who is thinking of purchasing one of those models, spend the extra $200 to $400 and get the 3000. This tv handles video formats that are not even available yet. I assume that this tv will be on the cutting edge for a long time. I have been shopping for a high-definition television for over 3 years and finally made my decision. Great investment in my opinion.
"Great television"on by kewball012
Pros 120hz, 1.3 HDMI, SLIMMER, BETTER
Cons I have no negative feedback
Summary I think that the user who wrote this oppinion should re-evaluate the television now that he can see the set. The motionflow really works on ALL dvd's and Blu-ray and HD-DVD through HDMI. I think that it looks amazing, and it makes movie watching a totally different experience. Lately, I have felt that the people at CNET are getting lazy and putting out pre-thoughts to the product without ACTUALLY seeing or ACTUALLY reviewing it correctly. Just a thought...
This TV i hands down better than the previous A series televisions. If you don't believe me, see it for yourself. Go to a big box office retailer that can demo DVD, or Movie content in 24fps because that's when the tv really kicks into high gear.
BTW did I even mention the tv looks better, slimmer, hdmi 1.3 for future compatibility and it looks sexy!
Pros PROS -  1080/24P DISPLAY = FILM LIKE QUALITY OF IMAGES
Cons I wish the speaker at the base was detatchable
Summary Summary - I simply love this TV. THE PRICE IS PERFECT AND THE PICTURE HEAVENLY. I tested Pirates of the Carribean DEAD MAN'S CHEST BluRay using the PS3 and the movie experience was truly immersive. The details and the smooth film like quality especially when the camera pans in action scenes is breathtaking!!!
I own an older SXRD SONY TV 2005 XBR2 MODEL and the difference is quite apparent and that is saying a lot since the quality of the older SXRD was quite impressive to begin with!!!
TV STAND :
I could not find the SONY TV Stand at any of my local stores but I would like to recommend the following stand (I have a feeling you will not be disappointed):
Pinnacle Design - TV Stand for Plasma TVs Up to 70" and DLP TVs Up to 65" - Mahogany Model: TV51102 SKU: 8181674 (BESTBUY)
This stand is not only cheaper ($265 incl tax) but is very pleasing to the eye. My wife approves whole heartedly!
Reasons I like this stand over the SONY stand -
 Dark wood and dark glass shelves makes this stand disappear even in ambient daylight from 3 windows. It is even better at night since there are no stray reflections and the TV Screen seems to float in the air
 Really good quality fit and finish for the price
 Huge savings over the SONY stand !
 Very nice cable management feature in the back of the stand makes this appropriate even for a high profile setting like a living room etc. It hides everything very well.
Pros colour, all the great high performance specs
Cons Picture detriorates.
Summary Basically this TV is the replacement for our 50" Sony SXRD XBR1 series. We recieved this after many months, countless hours on the phone, and 2 optical block replacements on the old tv. This was a free replacement, brand new, NOT refurbished. It has been about two months. I have just confirmed my dredful suspiscion that green tones were apearing in the screen.
I watched and old black and white film and the green hues couldn't not hide any more.
Long story short Sony didn't design they're optical blocks properly. As I understand it the UV light from the bulb burns the panels. Yes this problem is so very slight compared to previous models, but it is present. And when, or at what price, is it acceptable to deliver a product that is flawed? Certianly not at the price the TVs are sold for.
Now to the problem: Yes the TV has a wonderful picture. After time and use the image will start to develope slight, pale green tones. The odd thing is this is only visible on certian colours. The most notable are grey, tan, beige and whites. It doesn't show in pure RGB white but will in most shades.
This affects the picture, for example in the after shave of a white man in poor light, or more noticably in a black and white movie.
So in the end it is very disappointing and frustrating to have such a seemingly wonder product that slowly dissolves into a problem. I am not sure about sony's other TVs but I am not going to dable in the SXRD line any further.Updated
While I could barely hear a word she said, I verified this twice after she said. Basically it is NORMAL for all of Sony's SXRD HDTV to develope some slight greenish discolouration. She said this was not an issue with this optical block but never answered what the problem is.
I wonder if this is why the SXRD XBR5 tv got pooled and pushed back. The 60" was pooled, and the 70" was pushed back from Oct. 2007 to sometime now in '08 (the XBR5 was the TV we were looking to replace our XBR1 with).
It's very dissapointing to hear Sony basically write off that there is a 'normal' problem with their TVs.
I am seeking a refund of our original purchase amount on the SXRD XBR1, will update with more information as this unfolds.
Pros Great Picture Clarity, Less Pixilation Than Most Other Sets
Cons None That I Can Come up With
Summary Recently decided to step up from my 50 inch SONY KDFE-50A-10 to a 60 inch set. I initially purchased the SONY A-2020 in large part based on the CNET reviewers perception that the A-2020 was just as good as the A-3000 minus a few bells and whistles and immediately noticed the lack of clarity in the picture as compared to my supposedly lower end 50 inch set. I also noticed heavy pixilation watching some football games. Part of this is the DirecTV issues that are occurring during high volume viewing hours (they don't have enough bandwidth yet) but I am not kidding whe I tell you that my wife and I could not believe how bad it looked compared to our 50 inch set. After a couple of days I decided to go back to the store I purchased the set at and take my time. I viewed the A-2020 and the A-3000 side by side with the same feed and same setting for over 45 minutes however it only took me 45 seconds to notice a substantial difference in the quality of these sets. Not only was the picture much much better but the colors were much more striking, and I don't just mean on the vivid settings that all stores use to suck us into buying.
So I arranged an exchange (the price difference was about $150.00. As soon as I received the A-3000 I was back in my HD heaven. However the real test would come on Sunday when I started watching my NFL Package. Well I am happy to say that the pixilation issues that the A-2020 had were pretty much a non-issue with the A-3000.
For many people who don't realize these issues can occur with a bigger TV set and HD programming, it is really an important factor as that same pixilation can also occur on action sequences in movies and TV shows. THE ENGINE ON THIS SET REALLY GETS RID OF A SUBSTANTIAL AMOUNT OF THE PIXILATION THAT OCCURS IN ACTION SCEQUENCES.
The A-3000 has a much better and advanced engine the prior year’s models don't have and that is the main reason to spend the extra few dollars.
I would recommend this set highly.