Pros Looks great, comfortable, Big V8, good handling.
Cons Not as sporty as a 5-series, Audi A8 has nicer interior.
Summary I just want to say that reviewers are retarded when it comes to iDrive. (I own i 535xi) I was able to use iDrive within the first five minutes of using it. If you want something more simple than this, you shouldn't be driving a BMW in the first place.