"Not designed from the ground up"1.5 starson by fm109
Cons: Eco system highly centric to Apple alone
Infinity Rows of icons
No improvement in visual OS
External Hardware not designed and executed with proper standards
Too Expensive for a piece of hardware with almost no new feature
Summary: iPhone used to be an awesome device, I still recall how it changed the playing field with it's introduction to a hand held touch gestured device which was seldom seen in such sleek design outlay.
Now however it is the same object being repeated over and over again including the appearance and working of the new OS. Not easy to navigate through icons in a rush as we tend to miss out where exactly an icon is.
The ecosystem needs a much wanted for overhauling in design perspectives to better engage users with the phone.