One area where BlackBerry has always excelled is messaging, and the Bold 9780 is no different. The smartphone can sync with your company's BlackBerry Enterprise Server (BES), with support for Microsoft Exchange, IBM Lotus Domino, or Novell GroupWise, to deliver corporate e-mail in real time. Of course, the enhanced security features--remote wipe, device and SD card encryption, and transport encryption--are another reason BlackBerrys remain so popular in the corporate environment.
For individuals and small businesses, RIM offers BlackBerry Enterprise Server Express, which is a free service that provides corporate e-mail access and other advanced BlackBerry features. You can also access up to 10 personal/business POP3 or IMAP4 e-mail accounts via BlackBerry Internet service. For quicker communication, there are a handful of instant messaging clients preloaded on the device, including Yahoo, AIM, Google Talk, and, of course, the popular BlackBerry Messenger.
For the social butterfly, Facebook, MySpace, and Twitter are all included on the device, and the new Social Feeds feature in BlackBerry OS 6 allows you to get all your updates in one place. There's also an RSS feed aggregator, where you can view stories from your feeds, as well as add and manage your RSS subscriptions.
As we noted earlier, BlackBerry OS 6 brings enhanced multimedia features, including a more attractive media player with a Cover Flow-like interface. You get basic functions, such as shuffle and repeat modes and on-the-fly playlist creation, as well as some headset EQ settings and the ability to turn a song into a ringtone. The player supports MP3, AAC/AAC+/eAAC+, WMA, MIDI, and AMR-NB music files, and WMV, H.263, and MPEG4 video codecs. The Bold offers 512MB of flash memory (double that of the Bold 9700) but comes with a 2GB microSD card preinstalled; the expansion slot can accept up to 32GB cards.
One area where the Bold 9780 gets a bit of an upgrade is the camera. The smartphone features a 5-megapixel camera (the Bold 9700 had a 3.2-megapixel camera) with flash. There is no option to adjust the white balance or brightness, but you can select from 11 different scene modes that cover everything from close-ups to snow landscapes. Despite having autofocus, picture quality was slightly blurry and indoor shots looked a bit dim. Outdoor shots were more vibrant, but even so, we wouldn't say the camera is a reason to upgrade.
We tested the quad-band (GSM 850/900/1800/1900) BlackBerry Bold 9780 in New York using T-Mobile service and call quality was good. On our side, the audio was mostly clear. There was a bit of voice distortion on a couple of occasions, but overall, the audio was clear and there was little to no background noise to interrupt the flow of conversations. Friends were mostly happy with call quality, though a couple did note that the audio sounded a bit hollow.
BlackBerry Bold 9780 call quality sample
Speakerphone quality was also hollow-sounding, but still clear. At the highest level, there was just enough volume to have a conversation in a room full of people. We successfully paired the smartphone with the Logitech Mobile Traveller Bluetooth headset and the Motorola S9 Bluetooth Active Headphones.
We got pretty reliable 3G coverage throughout Manhattan, though we did dip into EDGE a couple of times in the Midtown area. CNET's full site loaded in 25 seconds, and the mobile sites for CNN and ESPN came up in 10 seconds and 6 seconds, respectively. YouTube videos took several seconds to buffer but offered synchronized audio and picture. Clips played back without interruption, but the video could get a bit murky.
Powered by a 624MHz processor, the Bold 9780 performed smoothly during our review period. There were minimal delays, as we were able to launch and switch between applications without problem.
The BlackBerry Bold 9780 ships with a 1,500mAh lithium ion battery with a rated talk time of 6 hours and up to 17 days of standby time. In our battery drain tests the Bold beat the rated talk time by 1.5 hours. In general, with moderate use, we were able to go a full day or a day and a half before needing to recharge. According to FCC radiation tests, the Bold has a digital SAR rating of 1.34W/kg and a Hearing Aid Compatibility Rating of M3/T3.