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| Product | Fitbit Ultra (plum) | Fitbit Flex (black) | Fitbit One (black) | Nike FuelBand | Fitbit Zip |
| Price | MSRP: $99.95 | $99.95 | $99.95 to $99.99 | $260.00 | $59.95 |
| CNET editors' rating | 4 stars | 3.5 stars | 3.5 stars | 3.5 stars | 3.5 stars |
| Average user rating | 0 stars | 4 stars | 5 stars | 1.5 stars | 1 stars |
| Release date | Info unavailable | Info unavailable | Info unavailable | Info unavailable | Info unavailable |
| Bottom line | The Ultra extends Fitbit's already impressive personal fitness data measurement abilities, but for the same $99.95 price. Already a high-tech pedometer, the Ultra now has an altimeter to record stairs climbed, too. It isn't as advanced as more expensive mobile fitness gadgets, but the tiny device is easy to wear all day long and fun to use. | A long list of features and a comfortable fit make Fitbit’s new Flex the best fitness tracker you can buy. | The Fitbit One is a feature-rich pedometer, but the wristband-style
Jawbone Up and Fitbit’s own Flex are more convenient and much better deals. | Armed with a few tricks, the Nike FuelBand can be very effective as a motivator for casual exercise, but its limitations will leave serious athletes disappointed. | The Fitbit Zip is the best fitness tracker you can buy for under $60. |
| Product type | Fitness monitor | Fitness monitor | Fitness monitor | Info unavailable | Fitness monitor |
| Full specifications | Full specifications | Full specifications | Full specifications | Full specifications | Full specifications |
| Buying choices | MSRP: $99.95 See manufacturer website for availability. |
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Fitbit Ultra compare (plum)
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